Friday, December 21, 2012

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)


 Bp was once none as Anglo-Persian Oil Company founded by an Australian-British mining magnet named William Knox D'Arcy . William had formerly did business in England until he needed a new place to drill at because business was decreasing rapidly. In 1901, William had won a concession from Persia which now is (Iran) to explore and drill for oil in the country's rugged. arid southwest. Like most businesses the drilling got off to a significantly slow start which brought consideration of  giving up the search of oil. Until one of his sole searching explorers George Reynold, who was said to have the characteristics of a man who never stood his grounds until the work was done; found the perfect place. This was surprising because it took 10 days just to get in Shardin, eight months to start drilling, and 6 years of toiling with no oil to show for. Almost giving up hope after a major disaster where a drill bit had fallen off and one of the two last-chance wells had fell and ended up taken a week too fish out. But this was all to come to light or should I say Air, when one early morning May 26, 1908 the whole camp of explores reeked  of a sulphur; which tends to have a very strong scent and was a good sign for drillers. At 4 O'clock the drill reached 1,800 feet and a fountain of oil spewed out into the dawn of sky. D' Arcy received the great news five days after due to slow telegrams. After the exciting news, within a year later the Anglo-Persian oil company now Bp was once again in business.

Mission

Bp's mission is very simple and that is to deliver energy to the world. Bp finds, develops and produces essential sources of energy, then turns its sources into a product people need everywhere. The world needs energy as Bp puts it and believes the demand for it would continue to grow all around the world. Bp promises to strive to be the leader of there industry, to be a world class operator, and a good corporate citizen.

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