When walking into Target one of the world's largest retailers I felt right at home, not only because it was just built in my neighborhood in East Harlem but because of its comfortability. With all the space available, it allows its costumers to enjoy their shopping with out having to worry about the inconvenience of people breathing down your neck it also made my shopping experience worth wild. The first thing I notice when entering Target saturday afternoon was the Star Bucks and Pizza Hut it had in it; which made me think what a great idea to have these two restaurants so that customers can either enjoy a quick meal before or after they shop or even between shopping. With Star Bucks highly known reputation it gave Target a little bit of a boost of attraction when customers enter the retailing giant. Right of the back I noticed how much Target emphasis on their company's color bright red. With all the red in the store from the employers to the landscaping of the store it was hard not to think of Target when I saw the color red.
Target is a department store because it sales a wide variety of shopping and speciality goods, including apparel, cosmetics, housewares, electronics, and furniture. Target is also what you would call a ''Franchisor'' because it's granted the right to sell another party's product. Like WAL-MART Target is also known for its data mining strategy to determine which products to stock, what price, how to manage the markdowns, and how to advertise to draw target customers. There advertisement department are similar to designer fashion advertisement; they depict high quality goods paired with ubiquitous red-target and tag line ''expect more pay less'' to aspire consumers to own products at prices they can afford. For promotion of exclusive products Target hires famous young designers for temporary partnership, during which they develop reasonably priced products lines available exclusively at Target Stores.
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