Friday, December 21, 2012

Ch. 2 - Strategic Planning for Competitive Advantage




Bob Dudley Chief Executive of Bp starts his meeting with a simple question. How can we play to our strengths and be a safer, stronger, simpler oil company? Following the 2010 oil spill bp wanted to focus its attention on safety, rebuilding trust, and growing its value. They started with a new safety and operational risk organization that allowed the company to monitor there wells more sufficiently. Now Bp globally, has been awarded 55 new exploration licenses which not only means that they are being trusted again but has allowed them to be a more competitive company and the innovators of the oil industry. Recognizing that aggregate energy, oil, gas, and coal will continue to be in growing demand by 2030 as well as renewable energy Bp continues to invest in deep waters, gas, and safer technology that allows them to obtain these resources. Haven't before the Gulf of Mexico oil spill Bp relations with government officials, customers and suppliers wasn't all that much focused on. But today bp continues to keep a maintained strong relationship with these people who stood by them during the hard times of the aftermath of the spill. Bp plans to finish paying Payments into the Gulf of Mexico oils trust fund, and support the local businesses surrounding the gulf.

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