Ch. 10 - Product Concepts

BP has a numerous amount of products from road product to its LPG ''liquid petroleum gas''  that is used in a variety of ways,from powering your barbeque to refueling your vehicle. I begin with Bp's widely known Ultimate fuel; which is a range of advanced performance fuels designed to be better for your vehicle whatever the make or model. Ultimate fuels contain high octane and high cetane formulation which are put      in to clean your engine as you drive. This specific product allows your engine to gain more power, reduce exhaust emission and go further on a tank of gas compared to ordinary fuels. BP just like other companies such as UPS ''What Can Brown Do For You'' used slick slogans that attracts consumers attention like ''Looking After The Heart Of You Car''. Bp Ultimate  unlike some fuels, won't leave sooty deposits in your engine, in fact Ultimate is specially formulate to break them down; cleaning and protecting your engine to keep it fitter and healthier. Bp's LPG is a liquid gas that can be used in a domestic environment,  automotive, and industrial companies. The advantage of using LPG is it burns cleanly, no soot, no smoke, no smell, and easy to light. It is also easy to control as far as size of flame, non-poisonous and safe use. This automotive product and domestic product is modern, attractive, efficient, and easy to use and clean. In 2010 with the oil spill Bp's company spokesman Sir Lionel Hardwick Grosvenor stated the company need to expand revenue in the face of a changing market place, which all companies try when facing hard times. The company was losing millions of dollars each day as a result of the oil spilling on the Gulf Of Mexico. So as a example of product mix Bp outlined some new lines which the company would hope to soon offer. That included Bp's own sparkling water ''Princess Fergie Sparkling water'' which would be distributed in Bp-brown bottles, the pure unfiltered Gulf water. BP even wanted to start putting foods in restaurants around the Gulf like the 'Insta Fry Shrimp and Scallops, directly from the Gulf Of Mexico.These treats can reach their toasty goodness in less than 14 seconds. They even came up with the idea of a tanning lotion saying things like ''for those who loves the outdoors, there's no better protection from harmful rays''. The idea was to basically promote products that related to the water surrounding the Gulf.